Clear storage rules govern all cookies and active campaign identifiers.
Review how our plant nursery manages essential technical keys, advertising attribution tokens, and Google Consent Mode v2 signals across your browsing session.
1. Effective Date & Notice Scope
This Cookie & Consent Policy took effect on November 12, 2026 and governs all browser storage, tracking technologies, and digital marketing identifiers deployed on johnsongardenscenter.com. We operate an inquiry-based garden center and plant nursery at 1717 E Spring St, Cookeville, Tennessee 38506, managed by Ivan Petrov and holding membership in the TN Nursery Association since 2018. This document details how we handle cookies, web storage keys, advertising click parameters, and visitor consent choices with complete transparency.
2. Cookie & Local Storage Classifications
We classify browser storage into three precise functional categories:
- Strictly Necessary Technical Storage: Essential keys required for basic website operation, user interface stability, and spam defense. These include the
site_consent_v2key (which records your consent decision) and temporary session state for the support chat interface (chat_token). They do not collect profiling information and cannot be disabled without breaking site features. - Analytical Measurement Keys: Optional performance measurement tokens that quantify site visits, page viewing sequences, and user journeys across our plant categories (seedlings, trees, and garden kits). These analytics metrics operate strictly in aggregate.
- Targeted Advertising & Conversion Attribution: Third-party pixels, tags, and click parameter storage used by advertising networks to attribute customer inquiries back to paid marketing campaigns on search engines and social platforms.
3. Active Cookies & Browser Storage Ledger
The table below provides a full inventory of browser cookies and local storage items utilized on this website:
| Key / Cookie Name | Provider & Origin | Functional Purpose | Storage Lifespan | Classification |
|---|---|---|---|---|
site_consent_v2 |
johnsongardenscenter.com (First-party) | Records visitor decision to allow or decline optional storage | 12 months | Strictly Necessary |
chat_token |
johnsongardenscenter.com (First-party) | Preserves anonymous messaging session state across page navigation | 12 months | Strictly Necessary |
_ga, _ga_* |
Google LLC (Third-party) | Measures visitor interaction rates and plant catalogue navigation | 13 months | Analytics (Consent Required) |
_gcl_au |
Google LLC (Google Ads) | Attributes inquiry form conversions to paid Google search traffic | 90 days | Advertising (Consent Required) |
_uetsid, _uetvid |
Microsoft Corporation (Bing Ads) | Measures advertising conversions across Microsoft Advertising networks | Session / 13 months | Advertising (Consent Required) |
_fbp |
Meta Platforms, Inc. (Meta Ads) | Attributes ad clicks from Facebook and Instagram to nursery inquiries | 90 days | Advertising (Consent Required) |
4. Advertising Networks & Click Identifiers
Johnson Gardens Center actively acquires prospective customer traffic through commercial paid search and social campaigns. Specifically, google ads, Microsoft Advertising, and Meta Ads drive targeted visits to our Cookeville plant inventory. When you click an advertisement pointing to our website, the originating ad network appends a unique click identifier to the destination URL:
- google ads: Automatically transmits the
gclid(Google Click Identifier) query parameter. - Microsoft Advertising: Automatically transmits the
msclkid(Microsoft Click Identifier) query parameter. - Meta Ads: Automatically transmits the
fbclid(Facebook Click Identifier) query parameter.
These click identifiers allow the respective ad platform to verify campaign delivery and confirm whether an advertisement led to an inquiry submission. They do not expose private identity information to unauthorized third parties, and we never sell advertising lists or inquiry records.
5. Consent Mode v2 Signal Management
To adhere to strict advertising standards and global privacy legislation, our website implements consent mode (specifically Google Consent Mode v2) natively. Before any consent selection is recorded, all four tracking signals remain set to a default state of denied:
ad_storage: Denied by default.ad_user_data: Denied by default.ad_personalization: Denied by default.analytics_storage: Denied by default.
Under this default denied state, ad tags execute solely in a cookieless, non-persistent mode, and no remarketing or audience profiling takes place. Only upon an explicit affirmative action by the visitor (clicking “Allow storage”) are these four signals updated to granted. If you choose “Decline storage” or later revoke your permission, every signal immediately reverts to denied, preventing future data transmission.
6. Consent Selection & Ongoing Preference Controls
When you first arrive on our website, a docked consent banner appears along the lower margin of the screen. You are presented with two equal, clear choices:
- Allow storage: Enables analytical cookies, ad conversion tracking, and grants Consent Mode v2 signals for campaign evaluation.
- Decline storage: Enforces the denied status across all non-essential storage keys and preserves privacy-first browsing.
You may change your mind or withdraw consent at any time. Simply click the button located in the footer of every page. Clicking this button immediately restores the consent prompt and allows you to update your choice without difficulty.
7. Consequences of Declining Storage
If you choose to decline optional storage keys, your browsing experience on johnsongardenscenter.com remains complete, functional, and unimpaired:
- Full Catalogue Access: You can freely inspect our complete nursery stock, review seedling ranges ($7.99 to $97.90 per unit), inspect tree and shrub specifications ($15 to $100 per unit), and explore garden kit options ($1.70 to $3 per unit).
- Interactive Estimator: You can use our real-time price estimator on plants/plants.html with zero tracking or data retention.
- Direct Inquiries: You can still submit questions or quote requests through our secure inquiry form at demae62.php.
- What Stops: Third-party tracking cookies (such as
_gcl_au,_uetvid, and_fbp) will not be stored, and your visit will not be tied to paid advertising campaigns.
8. Third-Party Advertising Policies
Our advertising partners process attribution data in accordance with their respective privacy documentation. For detailed disclosures on how each technological network manages tracking parameters and security, review their published policies:
- Google LLC: Learn how Google handles advertising data and Consent Mode signals at policies.google.com.
- Microsoft Corporation: Review Microsoft Advertising data processing terms and Bing privacy disclosures at privacy.microsoft.com.
- Meta Platforms: Review Meta commercial terms and privacy controls at facebook.com/privacy/policy.
9. Cookie & Tracking Inquiries
If you have specific technical questions regarding any cookie, browser storage key, or advertising script used on this site, or if you need assistance configuring your consent options, contact our nursery office directly:
Johnson Gardens Center
Attn: Cookie & Data Compliance
1717 E Spring St, Cookeville, Tennessee 38506, United States
Telephone: 931-528-8000
Email: [email protected]